![]() ![]() In its place, he made “new masculinity” a mission statement, aiming to reflect an era in which men’s role in society, and the clothing they wore, were becoming less tied to gender norms and more reflective of progressive values. Along with his deputy, Adam Baidawi, formerly the editor in chief of GQ Middle East, Welch aims to push forward the point of view he brought to the US title, where he moved away from the magazine’s historic role as a handbook for elite manhood. ![]() It will mark the most extensive collaboration at the title since the publisher announced in December that one or two global editors will oversee each of its brands.Īt GQ, that editor is Will Welch, formerly American GQ’s editor in chief. The September issue of Condé Nast’s men’s fashion magazine will feature the same cover star, Canadian singer The Weeknd, in 17 of 21 international editions, plus a portfolio of emerging musicians in all 21 magazines. GQ is taking a progressive vision of masculinity global – one that’s more about exuberant personal style than suits and ties. ![]()
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